
WORLD TOPICS
Ice cream with alcohol!
What is the secret behind the popularity of "Tipsy Scoop" from New York?
#World Topics
writer:Chiyo Yamauchi(NY在住)
Cold Fashioned Sundaes, not Old Fashioned.
Have you heard of Boozy Ice Cream?
Boozy Ice Cream," or ice cream with alcohol, is now expanding its market worldwide.
Boozy" means "boozy" or "soaked in alcohol.
In recent years, alcohol consumption has been "declining" around the world, while interest in alcohol-infused desserts has been growing.
Boozy ice cream is a relatively new category, and until seven or eight years ago, it stood as a subgenre between ice cream and alcohol.
But according to a study by Allied Market Research, the global alcohol-infused ice cream market is valued at $786.7 million in 2021 and is projected to reach $1.4 billion by 2031.
The growth of this market is being supported by millennials and Generation Z in particular.
The combination of traditional ice cream with liquor flavors such as vodka, rum, whiskey, and wine seems to resonate with consumers who are looking for new, adventurous, and premium flavors.
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What is the secret behind the popularity of "Tipsy Scoop" from New York?