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For every bottle sold, a tree is planted.Sapling, a sustainable liquor manufacturer!

WORLD TOPICS

For every bottle sold, a tree is planted.Sapling, a sustainable liquor manufacturer!

#World Topics England

In the UK, sustainability is now a top priority for manufacturers.This is because sustainability has become a major guideline for consumers when choosing products.The beverage industry is no exception.Sapling" is gaining popularity with its unique concept of planting a tree somewhere in the world for every bottle of drink.To date, more than 260,000 trees have been planted.

writer：Miyuki Sakamoto（ロンドン在住）

Sustainability should be fun!

In November 2018, I started Sapling with the hope of bringing a new dimension to the drinks industry through sustainable initiatives," says Ivo Devereux, co-owner of the company.In the past, he and his colleagues ran a project in Scotland to plant trees for environmental conservation.However, it was very difficult to find volunteers to help with the work, and he had been struggling for many years.We tried to organize a small music festival with a cocktail bar," he said."We realized that if we could promote sustainability through fun, we could bring more people together and start a bigger movement."I realized that if we could promote sustainability through fun, we could bring more people together and create a bigger movement. ......

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