Italy, the land of food and design,
has launched a bar-specialist media outlet called Coqtail!?

Have you heard of Coqtail, the bar specialist magazine from Milan, Italy? Founded by the figure who also serves as the Academy Chair for Italy in The World’s 50 Best Bars, this publication is now attracting global attention. We report from Italy on what kind of media outlet it is!

writer：Megumi Ueda（ローマ在住）

The latest issue of the print magazine 'Coqtail'!

Why is 'Coqtail' attracting so much attention!?

Italy is renowned as a nation of food, yet one often finds oneself deeply appreciating how deeply rooted cocktails are in its daily life.

Come aperitivo hour, the sight of people enjoying national cocktails like the vibrant orange Spritz or the Negroni is ubiquitous. But it doesn't stop there: after dinner, conversations begin over an Espresso Martini or an Amaro.

In Italy, food and cocktails (and conversation) are inextricably linked.

Reflecting this cultural backdrop, Italy boasts countless food and drink-related media outlets.

Peek into any street-corner newsstand, and you'll find gourmet magazines crammed onto the shelves – Gambero Rosso, Identità Golose, Bargiornale, and many more.

It goes without saying that these publications feature not only restaurants and cuisine, but also cocktails and bars.

Amidst this landscape, one of the most prominent publications in the bar industry is Milan-based 'Coqtail'.

Several factors contribute to 'Coqtail's' prominence.

First, its visual excellence immediately catches the eye.

Opening its pages reveals sophisticated photography and layouts reminiscent of a fashion magazine.

Rather than a specialist cocktail or bar magazine, it resembles a lifestyle publication that is enjoyable simply to browse.

Furthermore, its broad readership is a key point.

It attracts not only bar industry professionals and bartenders, but also those working in design and fashion, and even the younger generation who are sensitive to new trends.

It is precisely because it presents cocktails not merely as 'drinks', but intertwined with culture and social topics, that it garners the interest of such a diverse audience.

With high international acclaim, including nominations at Tales of the Cocktail, one of the world's largest bar events, 'Coqtail' has gained recognition not only within Italy but also within the global bar culture.

While fulfilling its role as an industry publication, it traverses 'food', 'culture' and 'social news', positioning cocktails as part of a lifestyle.