Craft drinks specialist crafan,
I'll show you how to make the most of 'Fundori'.<Part 2>

The craft drink specialist 'FUNDORI' was born on CRAFAN, where various platforms are created.This month, we talk to Hoshi Takumi, founder of 'Fundori', about how to promote craft drinks using Craphun!

writer：Ryoko Kuraishi

The first phase of the Haneda Beer project ended on 31 March.The second phase is scheduled to start later this month.

Crowdfunding service specialising in craft drinks.

Currently, there are said to be over 100 crafan platforms.
In the early days of crowdfunding, most of them were integrated types where anything goes, but as the scene has become more active, the genres have become more segmented.
Fundori, which launched its service in October last year, is a crowdfunding platform specialising in craft drinks.


The founder, Hoshi Takumi, has been interested in craft drinks for many years and had his antennae up on the scene.


'The market is global and dynamic, with more and more consumers attracted by the abundance of flavours, unique makers and one-of-a-kind stories.
Craft drinks started to become popular around 2010, which seems to have been on the right wavelength with the timing of the spread of crafan."


The integrated platform is a diverse range of projects in a variety of genres.The integrated platform is crowded with projects in a variety of genres.
While there is fun in choosing the projects of your choice, the sheer number of projects has created a problem of not being able to find the one you are looking for.


There is a need for smoother matching between businesses and supporters.
Hoshi and his team felt such a need and set up a platform specialising in craft drinks.

This is a craft cider project.It is a high-profile project that has attracted over 400% support in the early stages of its launch.Applications are open until 14 May.(The support is current as of 14 April.)

'The total number of projects we have listed so far is 46.
We work with a network of more than 40 partners, including the Nikkei newspaper and 'Tokyo Calendar', which enables us to simultaneously list crowdfunding projects in major media outlets.


We have also prepared a plan with full support for businesses that are new to crowdfunding so that they can use the service easily.
This service is a major feature of 'Fundori'."


Crowdfunding experts accompany the project from the planning stage, providing support for planning ideas, producing photos and videos, communicating the project content in an attractive way, supporting the creation of text, and conducting PR activities.They provide full support from project launch, project management, project revenue management, return design and fundraising, including support for the creation of texts, PR activities, etc.


This makes it easier for projects to succeed.
In fact, most of the projects on the page so far have been successful.

One of the high-profile projects, Minami Sanriku Winery's attempt.(Details of support are current as of 14 April.)

Secrets of project success

The Corona disaster has prompted many businesses to turn to e-commerce websites, but it remains to be seen whether starting an e-commerce business will be a success.
This is because, unless the company or product has a high level of recognition or the product is very strong, there is little chance of it catching the attention of consumers once it is on an e-commerce site.


That's why we want you to make use of Klaphan.
By mentioning in your press release that you are launching a project on the website ......, it is easier for the media to reach you and for word of mouth to spread.
The number of page views alone is tens of times more appealing than setting up your own e-commerce site.


In addition, the support of knowledgeable staff makes it possible to create effective product pages.
The Kurafan page is, so to speak, a web content that delivers the creator's thoughts in full.
It takes know-how to create pages that make consumers think 'I want to support this'."

Here is the process from project launch to publication.

How can they be used effectively?

So how can you make the most of Crafan?
'Many businesses think of Kurafan as a way to raise funds, but think of it not only as a fundraising tool, but also as a test marketing opportunity and a mechanism to raise awareness.


It is a hurdle for any business to suddenly commercialise a product and hold stock, but with Kurafan, where there is time to return the product, it is made-to-order.
This means that you can question the strength of your product without having to carry stock.
In fact, Haneda Beer, which had no retail experience of its own, entered the D2C (direct-to-consumer) market thanks to Kurrafan.


On the other hand, if you have already commercialised a product and sales and awareness are struggling, Crafan can be a PR and marketing breakthrough.


Crafan can also play a role in branding.
In creating pages that showcase the power of your products, you can uncover new attractions for your products and establish new ways of presenting them.
You can strengthen your branding by telling the world your one and only story and appeal.


In other words, a crafan is a means of solving management and sales-related issues.
Therefore, he recommends that projects are not launched only once, but repeated, with different returns and different objectives.

'Fundori' also produces businesses using Kurafan.It has also entered into a business partnership with Farmers Forest in Tochigi Prefecture to provide Kurafan support services for small and medium-sized enterprises and small businesses in Tochigi Prefecture.The company plans to implement such business alliances throughout the country in the future.

'In the case of 'Fundori', because it is a platform specialising in craft drinks, it only attracts people who love craft drinks and actively want to support unique makers.
So it is easy to gain new fans.


We are also craft drink fans ourselves, so we know the trends in this market and have a consumer perspective.


Craft following craft ginWith the growing popularity of craft colas and craft ciders, the number of craft drink players will continue to increase and the scene will become more vibrant, Hoshi predicts.


On the other hand, with the Corona disaster, the business model of generating revenue from shops alone is expected to become quite difficult.
As more and more bars are selling their original liqueurs on e-commerce, there will be more and more cases of selling products on crafans.


CRAFAN is an environment where anyone can sell things on the web.
You want to commercialise, market or expand your sales channels.If you have such problems, a crafan could be an effective solution.